.YOU MAY certainly not realise it, however various typefaces generate different emotions. Serif fonts, along with tiny strokes in the end of characters, are actually usually found in manuals as well as newspapers. They appear reliable as well as authoritative. Sans serif typefaces, which are plain, can appear modern-day and informal. Visual congruity provides readers a feeling that they know where they stand it assists to construct leave. In the case of The Economic expert, it prepares the shade for our writing.